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Wednesday, July 22, 2009

Taser being marketed via Twitter, Facebook

July 22, 2009

LAS VEGAS, July 22 (UPI) -- The new Taser X3 stun gun is being marketed to U.S. young adults through the social networking offerings Facebook and Twitter, a company spokesman says.

Taser spokesman Steve Tuttle said his company is using the social networking service Twitter to offer a personality to the new Taser model that may appeal to young customers, the Las Vegas Sun reported Wednesday.

"Never thought I'd get so excited about the feel of a safety switch," the model's imaginary X3 personality said via Twitter. "But wait until you feel it -- smooooooth."

Media consultant Dan Zarella said humanizing a Taser product can be risky given the dangerous nature of the stun gun.

"There's some risk involved," Zarella told the Sun, "that somebody is going to take them to task for making light of such a serious thing, but no good social media is without risk."

Tuttle maintains any marketing risks are worth the potential of attracting younger consumers.

"We want to get that generation. This keeps Taser from being a dinosaur," he said.


Excited-Delirium.com said...

Taser is already a dinosaur. Incoming asteroid has already been discovered. See the 'Curious Temporal Asymmetry', a simple observation that appears to logically contradict Taser International's protestations of innocence with respect to those several hundred taser-associted deaths.

I hope that Taser makes lots of money over the next couple of years, because I'm going to do my part to make sure that the victims of the X26 get just compensation.

Anonymous said...

So nothing new there...they have been selling them to kids for years now...like the RCMP!!!